What Is SEO / Search Engine Optimization? How many types of SEO?

 

What is SEO?

Definition: 

SEO stands for search engine optimization. Which is the art of ranking high on a search engine in the unpaid section, also known as the organic listings.

Alright, let’s translate that to English. Here’s my go at it:

Looking for What is SEO(Search engine optimization) is the process of optimizing web content so that search engine optimization is displayed as the main search result for keywords.

It's common to use unpaid search engine results (also known as "organic") to increase the frequency and volume of traffic to your site and increase brand awareness.

Whatever the case, SEO is just about people as it is about search engines. You just know what people are searching for on the internet, what answers they are looking for, what keywords they are using, and what type of content they want to use. Knowing the answers to these questions will help you connect with people who are looking for answers online.

If understanding the audience is part of SEO, the other parts present it in a way that search engines can find and understand. Stay tuned to learn how to do both in this guide.

How does SEO work?

Search engines like Google and Bing use robots to crawl the Internet, navigate from site to site, gather information about certain sites and index them. Then, using hundreds of ranking factors or signals, the algorithms evaluate the pages in the index to determine the order in which they should appear in search results on a particular query.

Some of the user experience can be close to search ranking variables. The SEO factor timeline divides the variables into 6 groups and weights them according to the total SEO value. Content optimization features such as content quality and keyword analysis, as well as crawlability and mobile friendliness, are important features of the site architecture.

The purpose of search algorithms is to create relevant and authoritative pages and provide a quick search experience for users. These factors help you rank your pages in search results if you optimize your site and content accordingly.

 

Unlike paid search ads, you can't pay search engines to get higher organic search scores.

As you can see, maintaining crawl usability is the foundation of successful SEO and builds from there.

Using this beginner's guide about what is SEO, we can follow these seven steps to successful SEO:

 

1) Make your website scannable so that search engines can read it.

2) Drew materials to answer those who find

3) Keywords that are optimized to attract search engines and users.

4) Excellent user experience including fast download times and great user interface

5) Shared content that creates quotes, links and amplifications

6) To get a high CTR in the rankings, use a good title, URL and definition.

7) Use snippet / schema markup to make your site stand out in the SERPs.

We will spend some time on each of these topics in this guide, but we want to start by giving you an idea of ​​how to organize it all.

 

Types of SEO

There are four main types of SEO (search engine optimization), all aimed at increasing the visibility of search results. The key difference is how strictly SEO strategies adhere to Google's guidelines and how that affects your SEO efforts.

White hat SEO strategies follow Google's webmaster guidelines, but execution takes more time and money. White hat SEO is the least risky and helps you get complex and long-term pricing. SEO tools and "top hat" strategies are most commonly used by well-known companies for SEO and content marketing purposes.

White hat SEO techniques include:

• Creating the best: Creating the best products attracts vital interest in your business. Definitely, This increases your ranking and allows you to reach more interested visitors. Blogs, eBooks, videos, and photo comments are just a few examples of the industry-related things you can do.

• HTML optimization: No doubt, Removing your legal status will increase its effectiveness. Removing numeric defaults, removing spaces, and reducing redundant text are examples. This will increase the performance on your website.

• Using social media to promote your website: Obviously, Using social media to promote your website will help you drive traffic to it. You will increase the number of visitors to your website and generate leads. This helps increase your score.

• Make the visually of your website: If you want to hold guidelines on your website, it has to be easy to navigate. This requires developing visually appealing, well-edited and compelling material such as photos and videos.

White hat SEO 

The method takes time to get results. On the other hand, the last effort is worth it. You will see long-term benefits, and will continue to rank your site higher in search results.

Black hat SEO

able to help you get to your destination faster. It usually costs less because you bypass Google guidelines and use shortcuts to the top. In fact, some black hat SEO strategies are clearly listed as articles that you should avoid in the guidelines. As a result, the next time Google updates its ranking algorithm, your site and / or content may rank lower, be banned from search results, or downgraded. (See below for more information.)

There are several techniques that come under the category of black hat:

• Connection spam

• Enter keywords again and again in text

•undercover

• Hidden text / links

• Use of common but irrelevant keywords.

• Redundant optimization of HTML titles.

• Copy of materials

Here are some strategies that companies can use to improve their websites. Although these strategies increase ranking, they are not long-term. These strategies have been identified by Google, and if caught, your website will be severely damaged.

Your company will be penalized by search engines and may be banned from appearing on your website in links and search results. Because Google only creates direct searches, people trying to find their way to high-level content will be banned.

Since these strategies are not explicitly mentioned in the Google directory, the gray cap of SEO will fall somewhere in the middle. Be careful not to believe that the tactic will lead to problems that could reduce you or punish you simply because the name is not mentioned or listed as deceptive.

Some examples of grey SEO strategies are as follows:

• Paid assessment

• Click on the bait

• Spinning material

• Exchange connections

These are the strategies that companies use to increase the search engine rankings of your site. Google has not banned SEO Hat SEO technology at all, but they are not the best way to help expand your site. This can have a negative impact rather than support your company.

Negative SEO is the process of using false or gray hat SEO tips on someone else’s website in order to harm them. By hurting your competitors, you will jump high in search results.

Here are a few strategies companies will use with negative SEO:

• Creating spammy links on a competitor's page

• Post negative feedback

• Horseback riding content editing sites

On the other hand, The goal of negative SEO is to harm other websites for personal gain. It’s hard to keep track of that because other companies are taking over your website. When you are doing an SEO campaign, you need to observe all the time to make sure that there are no weird or unexpected peaks in the activity or results.

White hat vs. black hat

As you know, I'm pursuing a long-term entrepreneurial strategy rather than trying to make money fast.

Search engine optimization is the same. Some are there for short-term gains, others are there for long-term gains.

If you try to use SEO as a one-off scheme, you will almost certainly run a black hat SEO.

This form of SEO focuses solely on content optimization for search engines, with little human concern. This is a great way for black hat SEO to make money faster, as there are many ways to bend and break the rules to rank your site well.

Finally, this method creates unnecessary and often very fast blocked pages. Almost always this will result in excessive penalties for marks and eliminate the chances of staying longer.

You can earn a few thousand dollars this way, but you should always follow search engine updates and think of new rules.

White Hat on the other hand, SEO is the only way to build an online company in the long run. If you do SEO this way, you will focus on your human audience.

You try to present the best content and get it ready by following the rules of the search engine.

Examples of Black and White Hat SEO

It’s often useful to have real life examples when something is not clear.

Examples of black hat SEO include:

• Subject or subject (eg white text and white background).

• Damage;

• Backlinks and poems purchased or sold instead of getting it.

• Door handles (many similar pages with only slight differences in content).

• Cloaking (various content is visible to people and search engine visitors).

• Related content (if there is not enough content to help the page).

• Personal networks (when a group of website owners agree to intersect each other solely for the purpose of building and promoting links).

 

Examples of white hat SEO include:

• create useful and useful content that can help the research audience complete their activities;

• Customize your website content to make it easier for visitors (and search engines) to find what they’re looking for by promoting your content on social media so they can see visibility and links; namely

• request that data aggregators be used to retrieve local business citations. Gray Hat SEO provides:

• use clickbait (content created with the primary purpose of attracting and encouraging tourists to click on links to specific web pages without providing value);

• yarn content (reused and slightly modified);

• productive link exchange; namely

• pay for reviews.

Creating unwanted or unwanted links to a competitor’s website, stealing information, posting negative comments, or cheating the site by modifying the content is an example of a bad SEO event.